Common Issues seo

My Website Preview Looks Wrong on Social Media

When you share your website link on Facebook, Twitter/X, LinkedIn, or in a text message, the preview that appears looks wrong. Maybe it shows the wrong image (or no image at all), a weird title, a missing description, or just an ugly plain link with no preview.

This matters more than you think. Social media previews are often someone's first impression of your business. If your link looks broken or unprofessional compared to other websites, people are far less likely to click it. It makes your site look amateur or suspicious.

The good news is that fixing this is relatively simple — your website just needs a few specific tags that tell social media platforms what image, title, and description to show.

Error Messages You Might See

No error — just an ugly or incorrect link preview OG tags missing (when checking with Facebook debugger) Image too small for sharing Unable to fetch preview
No error — just an ugly or incorrect link previewOG tags missing (when checking with Facebook debugger)Image too small for sharingUnable to fetch preview

Common Causes

  • Missing Open Graph tags — Your website doesn't have the special HTML tags (called Open Graph tags) that Facebook and LinkedIn use to create previews
  • Missing Twitter Card tags — Twitter/X uses its own set of tags for previews, and your site doesn't have them
  • Image too small or wrong format — The preview image needs to be at least 1200x630 pixels. Smaller images get cropped or ignored
  • Social media cached old version — You fixed the tags but Facebook/Twitter still show the old broken preview from their cache
  • No image specified — Without a specified image, social platforms pick a random image from your page — often a tiny icon or the wrong photo

How to Fix It

  1. Add Open Graph tags to your pages — Add og:title, og:description, og:image, and og:url meta tags to the head section of your HTML
  2. Add Twitter Card tags — Add twitter:card, twitter:title, twitter:description, and twitter:image meta tags
  3. Create a proper preview image — Design an image that's 1200x630 pixels showing your brand, product, or a relevant graphic
  4. Clear social media caches — Use Facebook's Sharing Debugger (developers.facebook.com/tools/debug/) and Twitter's Card Validator to refresh your previews
  5. Test every important page — Check the preview for your homepage, product pages, blog posts, and any page you'd commonly share

Real developers can help you.

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Frequently Asked Questions

Why does Facebook show an old/wrong preview even after I fixed it?

Facebook caches (saves) your link preview the first time someone shares it. To force Facebook to refresh it, paste your URL into the Facebook Sharing Debugger (developers.facebook.com/tools/debug/) and click 'Scrape Again.'

What size should my preview image be?

Use 1200x630 pixels for the best results across all platforms. This size works well on Facebook, Twitter, LinkedIn, and messaging apps. Use JPG or PNG format, keep it under 5MB, and make sure important content isn't at the edges since different platforms crop differently.

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